18Seven, Its A Way Of Life

In advance of the launch of Sky 3D, Europe’s first dedicated 3D TV channel, in April, Sky beamed 3D footage of the Arsenal-Manchester United game to nine pubs around the United Kingdom.

Eight rigs with 16 high definition cameras were set up at the Emirates as we waited to see if 3D really is the next frontier of football coverage.

The graphics are the first thing that hit you. The team line-ups, logos and match clock come out of the screen, spinning in front of your eyes. You feel you can almost pluck them from space and put them in your pocket.